Craft: Insights Plan Development and Leadership
“I don’t have a market insights strategy and I don’t know where to start.”
Some days, you’re frantically throwing spaghetti at the wall and hoping for the best while secretly dreaming of a simple, elegant customer insights-informed blueprint for success.
But, you have too much to do and too few hands to help. You need more customer input than you have right now, but your expertise is not in knowing whether you need ethnographies, a “design thinking” expert, or a conjoint, let alone who to call to procure such things. Let us provide a regular injection of well-placed strategic advice to get you focused and learning without having to commit to long-term headcount you don’t really need.
What could be part of your Craft phase?
- Executive sponsor initial interview
- One-on-one qualitative interviews with key internal stakeholders, top performers, or key customer or sales advisory council meetings
- Annual blueprint of recommended projects or workshops with quarterly check-in meetings
Critical Deliverable
A plan with the best methodologies and partners to learn what you need to know while maximizing your available budget.