We have continued to innovate on our methodologies over the years until we developed a process that enables us to help you accelerate, test and refine your innovative ideas in weeks or months instead of years.
Jonquil Ridge Innovation’s process involves four phases:
Craft
Craft the quarterly or annual plan to prioritize insights work.
Get clear on your top three growth strategies. Identify what you don’t know but wish you did. Let us recommend the best approach, methodologies, and partners to learn what you need to know while also maximizing your available budget.
Clarify
Clarify the insights to fuel your innovation.
Define where you want your idea to go, the complexities of your unique situation, and a key decision-maker. Gain new insights from your internal and external customers in order to focus your team on the right problem to solve or the right opportunity to pursue. Define your boundaries for innovation. Ultimately, clearly articulate a focused challenge for the cross-functional team to solve.
Conceptualize
Conceptualize potential solutions to the challenge.
Maximize your team’s experience and ideas with a facilitated 1-day rapid idea accelerator workshop with your cross-functional work team. Focus on developing the two best ideas. Test and refine them with real customers during the workshop. Refine the team’s ideas to settle on a “new and improved” idea by the end of the session.
Catalyze
Catalyze the action plan of next steps, unique for your specific situation.
These may include a research and analysis plan of further qualitative or quantitative market research, development of a creative brief to use as an input for a creative team, development of a market specification to use as an input for the product development team, a market model, and/or an investment case.