JoAnna Trapp Simpson
Founder and Principal
JoAnna Trapp Simpson is a liberal arts thinker with an insatiable drive to innovate.
Learn More about JoAnna
Deep industry experience with the heart of an entrepreneur
- 25+ years leading marketing and innovation projects on the corporate side
- Proven expertise advising leaders on customer insights-based growth strategies using a unique process adapted from some of the world’s best innovation thought leaders
- Having proven the process with great success speeding up concepts inside corporations, founded Jonquil Ridge in 2020 to expand services to businesses of all sizes.
Intellectual curiosity with a drive to keep expanding the breadth of my experience
- Industry expertise includes medical device implantables and office procedures, software, sensor-based technologies, health care provider side, and consumer healthcare in seven different clinical areas and counting.
- Company types include fast-growing medium-sized company, complex Fortune 500 companies, a non-profit healthcare giant, start-ups in the dotcom boom era, and an international brand expansion.
- Role capabilities include strategy consulting, market research, upstream marketing, downstream/market development, and marketing communications.
Proven track record of results with a pedigree you can trust
- Earned reputation as one who delivers innovative ideas, strategic vision, and tactical execution that increase sales, brand awareness and customer satisfaction.
- Hold four patents as a result of my work with Boston Scientific’s engineers and have been honored with numerous individual and team leadership awards for marketing excellence at Medtronic and Boston Scientific.
- Hold a BA in Liberal Arts from Northwestern University and an MBA in Business Strategy and Marketing from the University of Minnesota.
Committed to chasing my passions both professionally and personally
- Happily married for 15 years and counting, the mother of two lovely and talented children, and a newly recruited dog mom to a feisty Goldendoodle.
- Passionate photographer, an avid reader of mysteries and historical fiction, and an enthusiastic traveler with 49 states and 22 countries under my belt.
- Volunteer with WomenVenture and Minnesota Council for Gifted and Talented.
- Root for Northwestern Wildcats football and Cubs baseball.
- Based in Minneapolis-St. Paul, Minnesota.