Jonquil Ridge Innovation
Springing your business forward with customer insights and innovative strategies
Bring Me Your Problems, Not Your Solutions “I’m so sorry,” said Eric*, my new client. “I don’t have a brief to send you or anything. We’re just not there yet.” He had just finished Week Two at his new gig. Of course he didn’t have a brief yet! I wouldn’t expect him to. What he …
The Power of Being Impatient “When you open up the web browser and log on to this system, what jobs do you need to do?” I was facilitating one of my very first Design Sprints and asking the question to a potential user with our group of ten collaborators in the room. It felt like …
Get the Data You Need to Find Your 2022 Momentum It’s Day 14 of the “new” year. Only two short weeks ago, I was ready to take on the new year by storm! I had goals, next steps, and a fancy schmancy new scorecard. I had my words of the year: MOMENTUM for Jonquil Ridge …
On New Year’s Resolutions and Insights Emergencies Many years ago, I was a few months into my first “real” job at Men’s Health Magazine, sitting in my living room sketching out the next ten years. I was an Editorial Assistant. I figured I could nail that in a year or two, proceed up the editorial …
The Jonquil Ridge Innovation Framework A few years ago, I was on the treadmill at a random chain hotel in Laredo, Texas. It was city #2 in a whirlwind research trip that had us crisscrossing the country and spending time with physicians and nurses reviewing a remote patient management system prototype we’d just spent six …
The English Major Approach to Naming When I was backpacking my way through Europe in college, my dear friend Renee and I got “lost” in Italy for a few days. We accidentally took the wrong train, went to a completely different destination than intended, and ended up in the cutest little bed and breakfast that …
Introducing… Jonquil Ridge Innovation! Twenty years ago this month, the wild and crazy entrepreneurial phase of my twenties ended with a bang. On the 20th anniversary of that spectacular splat, I’m thrilled to announce the launch of Jonquil Ridge Innovation — my new entrepreneurial adventure! My First Entrepreneurial Phase When I graduated from college, I …
