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Blog

Bring Me Your Problems, Not Your Solutions

July 13, 2022 by JoAnna Trapp Simpson

Bring Me Your Problems, Not Your Solutions “I’m so sorry,” said Eric*, my new client. “I don’t have a brief to send you or anything. We’re just not there yet.” He had just finished Week Two at his new gig. Of course he didn’t have a brief yet! I wouldn’t expect him to. What he …

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The Power of Being Impatient

March 11, 2022 by JoAnna Trapp Simpson

The Power of Being Impatient “When you open up the web browser and log on to this system, what jobs do you need to do?” I was facilitating one of my very first Design Sprints and asking the question to a potential user with our group of ten collaborators in the room. It felt like …

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Tired of Flying Blind?

January 14, 2022 by JoAnna Trapp Simpson

Get the Data You Need to Find Your 2022 Momentum It’s Day 14 of the “new” year. Only two short weeks ago, I was ready to take on the new year by storm! I had goals, next steps, and a fancy schmancy new scorecard. I had my words of the year: MOMENTUM for Jonquil Ridge …

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On New Year’s Resolutions and Insights Emergencies

December 10, 2021 by JoAnna Trapp Simpson

On New Year’s Resolutions and Insights Emergencies Many years ago, I was a few months into my first “real” job at Men’s Health Magazine, sitting in my living room sketching out the next ten years. I was an Editorial Assistant. I figured I could nail that in a year or two, proceed up the editorial …

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The Jonquil Ridge Innovation Framework

November 12, 2021 by JoAnna Trapp Simpson

The Jonquil Ridge Innovation Framework A few years ago, I was on the treadmill at a random chain hotel in Laredo, Texas. It was city #2 in a whirlwind research trip that had us crisscrossing the country and spending time with physicians and nurses reviewing a remote patient management system prototype we’d just spent six …

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The English Major Approach to Naming

October 14, 2021 by JoAnna Trapp Simpson

The English Major Approach to Naming When I was backpacking my way through Europe in college, my dear friend Renee and I got “lost” in Italy for a few days. We accidentally took the wrong train, went to a completely different destination than intended, and ended up in the cutest little bed and breakfast that …

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Introducing… Jonquil Ridge Innovation!

September 15, 2021 by JoAnna Trapp Simpson

Introducing… Jonquil Ridge Innovation! Twenty years ago this month, the wild and crazy entrepreneurial phase of my twenties ended with a bang. On the 20th anniversary of that spectacular splat, I’m thrilled to announce the launch of Jonquil Ridge Innovation — my new entrepreneurial adventure! My First Entrepreneurial Phase When I graduated from college, I …

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