Jonquil Ridge Innovation
Blending market research and market strategy to advise medical technology leaders who know where to play unlock how to win
Hey, MedTech Innovation Leaders! One of the deceptively simple questions I ask at the beginning of almost every strategy project is: What problem are we actually trying to solve? “Grow the business.” “Launch the product.” “Build awareness.” All reasonable goals. But none tells us what winning actually looks like. Years ago at Medtronic, I worked …
Hey, MedTech Innovation Leaders! Last month, after I wrote about the Six Voices every MedTech strategist needs to hear, my friend Howard sent me a note: “A few other voices to consider for the canon, which have frequently been sources of friction: Voice of ReasonVoice of Reality Oh, and the Little Voices Inside My Head” …
Greetings, MedTech Strategists. Yikes! It’s been a rough month. Earnings warnings from hospital systems, major growth strategy and product development projects cancelled, layoffs and reorganizations. Is it time to panic? Or dig in and ensure your next growth strategy is iron-clad and ready to withstand increased scrutiny? I’m biased, of course, but I vote dig …
Hello, MedTech Leaders! Every week I have conversations with companies trying to answer the same question: How do we know we’re making the right strategic bets? I’m excited to begin sharing a monthly newsletter featuring patterns I’m seeing, mistakes that slow innovation, and practical ideas to help teams move from bold concepts to investable growth …
On New Year’s Resolutions and Insights Emergencies Many years ago, I was a few months into my first “real” job at Men’s Health Magazine, sitting in my living room sketching out the next ten years. I was an Editorial Assistant. I figured I could nail that in a year or two, proceed up the editorial …
Jonquil Ridge Innovation is proud to announce national certification as a Women’s Business Enterprise by the Women’s Business Development Center, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States. “This milestone is a testament to the passion and …
Bring Me Your Problems, Not Your Solutions “I’m so sorry,” said Eric*, my new client. “I don’t have a brief to send you or anything. We’re just not there yet.” He had just finished Week Two at his new gig. Of course he didn’t have a brief yet! I wouldn’t expect him to. What he …
The Power of Being Impatient “When you open up the web browser and log on to this system, what jobs do you need to do?” I was facilitating one of my very first Design Sprints and asking the question to a potential user with our group of ten collaborators in the room. It felt like …
Get the Data You Need to Find Your Momentum Only a few short weeks ago, I was ready to take on the new year by storm! I had goals, next steps, and a fancy schmancy new scorecard. I had my words of the year: MOMENTUM for Jonquil Ridge and DELIGHT for my personal life. I …
The Jonquil Ridge Proven Process A few years ago, I was on the treadmill at a random chain hotel in Laredo, Texas. It was city #2 in a whirlwind research trip that had us crisscrossing the country and spending time with physicians and nurses reviewing a remote patient management system prototype we’d just spent six …
