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Jonquil Ridge Innovation

Jonquil Ridge Innovation

Blending market research and market strategy to advise medical technology leaders who know where to play unlock how to win

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voices

How to Apply the Right Voices at the Right Time

September 16, 2026 by JoAnna Trapp Simpson

Hey, MedTech Innovation Leaders! Last month, after I wrote about the Six Voices every MedTech strategist needs to hear, my friend Howard sent me a note: “A few other voices to consider for the canon, which have frequently been sources of friction: Voice of ReasonVoice of Reality Oh, and the Little Voices Inside My Head” …

Read moreHow to Apply the Right Voices at the Right Time

Are You Hearing All The Right Voices?

August 19, 2026 by JoAnna Trapp Simpson

Greetings, MedTech Strategists. Yikes! It’s been a rough month. Earnings warnings from hospital systems, major growth strategy and product development projects cancelled, layoffs and reorganizations. Is it time to panic? Or dig in and ensure your next growth strategy is iron-clad and ready to withstand increased scrutiny? I’m biased, of course, but I vote dig …

Read moreAre You Hearing All The Right Voices?

Why Great Concepts Fail: The Missing Voices Problem

July 24, 2026 by JoAnna Trapp Simpson

Hello, MedTech Leaders! Every week I have conversations with companies trying to answer the same question: How do we know we’re making the right strategic bets? I’m excited to begin sharing a monthly newsletter featuring patterns I’m seeing, mistakes that slow innovation, and practical ideas to help teams move from bold concepts to investable growth …

Read moreWhy Great Concepts Fail: The Missing Voices Problem
Jonquil Ridge Innovation

Jonquil Ridge Innovation
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