Catalyze: Action Plan Project Leadership
“I need to execute, not chase fantasy strategies.”
Magic bottled up is magic wasted. The most innovative ideas that never get executed don’t do anyone any good. Let us keep the momentum going by moving things to the next stage of concept development as soon as possible after your workshop.
What could be part of your Catalyze phase?
- Product market specification for the product development team: High-level or more detailed, including an illustration of the product concept or a list of critical additional market research/advisory board needs
- Creative briefs for the creative team: Inform a campaign, market development program, value proposition, tagline, elevator pitch, messaging, or a user experience template
- Business briefs for the investment team: An investment case, go-to-market strategy, market model, or patient model
Critical Deliverable
A crisp concept strategy, brief, or illustration to inform next stages of work and, if desired, recommendations for trusted strategic partners to continue executing your plan.