Clarify: Qualitative Market Insights Research
“I need actionable voice-of-customer input—without a million-dollar price tag.”
Consider customer and market insights work a strategic investment, not a cost. A few key insights can make all the difference to kickstart your cross-functional team and get everyone on the same page about the key problems to solve. Let us lead you in learning new things about your customers and prioritizing needs and making strategic choices that pay off.
What could be part of your Clarify phase?
- Executive sponsor working session or a mini-team workshop
- One-on-one qualitative interviews with internal stakeholders and subject matter experts, blinded external customers, or key opinion leaders
- Growth strategy projects could include larger qualitative projects, datamining efforts or quantitative brand/product perception studies
Critical Deliverable
A clearly articulated, focused challenge for the cross-functional team to solve.