Craft: Insights Plan Development and Leadership
“I need a strategy and I need help thinking through where to start.”
You need more customer input than you have right now, but you need help figuring out a market research plan.
Let us assess what you have right now, work with your internal partners to develop strong hypotheses to test in the research, and create the roadmap of key decisions you need to make—and the right data to collect—to help you confidently move forward.
What could be part of your Craft phase?
- Executive sponsor initial interview
- One-on-one qualitative interviews with key internal stakeholders, top performers, or key customer or sales advisory council meetings
- Blueprint of recommended data needed to confidently recommend strategies
Critical Deliverable
A plan with the best approach to learn what you need to know while maximizing your available budget and confidence in the final results.